This plan is ideal for local businesses on a budget, classified as Entry Level. It involves twice the work compared to the "Local Starter" plan and focuses on two keyword categories. It includes optimizing on-page content, creating locally relevant written material, generating editorial content, and building local citations. The plan targets 10 specific keywords and tracks 50 keywords in total.

We enable businesses to enhance their online competitiveness by boosting your website's visibility in Google's local search rankings. Why is achieving a higher rank on Google crucial? Because over 90% of consumers conduct searches on Google before finalizing a purchase. Our services aim to elevate your website rankings, surpass your rivals, and increase your sales potential.

WHAT WE DO

• Initial Evaluation and Setup: We conduct a thorough analysis of your website and online business presence, gathering essential data about your target market and objectives.
• Keyword Identification: We identify the top 10 most effective keywords for your industry and geographic location, ensuring maximum impact. These target keywords are then finalized through collaborative agreement. 
• Content On-Page Refinement: Based on our initial assessment and keyword research, we implement premium content enhancements to captivate site visitors. Comprehensive on-page refinement includes integration with Google tools, plagiarism detection, page speed and optimization of page titles, meta descriptions, header tags, internal linking, local schema markup, image alt tags, and hyperlink optimization. 
• Local Visibility Enhancement: With content optimization in place, we focus on establishing a strong local presence by listing your business in prominent local search engines and directories, including Google My Business, Bing Local, Apple Maps, Facebook, and more. 
• Ongoing Link Development: Accomplished through means such as publishing editorial content, securing local citations, and establishing authoritative keywords, cultivating a robust and authoritative backlink portfolio.

Month 1 Activities

• Comprehensive reporting through our platform
• global website audits
• audits for specific pages (up to 10)
• keyword grouping and URL mapping
• checking for duplicate content (up to 10 pages)
• assessing Google penalties
• setting up web form conversion tracking
• installing review widgets
• monitoring reviews
• call tracking (up to 200 minutes, request quote)
• conversion tracking for web forms
• setting up goals for conversions and events (up to 2)
• optimizing title and meta tags (up to 10 pages)
• optimizing images, hyperlinks, heading tags, and internal links (up to 2 pages)
• optimizing robots.txt
• canonicalization
• adding rich snippets (up to 10 pages)
• implementing local business information schema (phone, address, business name, opening hours) on up to 10 pages
• mapping schema on up to 10 pages
• image and logo schemas on up to 10 pages
• reviews schema
• FAQ schema
• setting up Google My Business
• optimizing GMB listings (adding images, videos, hours of operation)
• submitting to 2 GPS listings
• creating a custom GMB description (up to 750 characters)
• embedding GMB website.

Month 2 Activities

• Toxic link removal for up to 50 domains
• Desktop and mobile speed analysis for homepage
• Optimization of images, hyperlinks, headings, and internal links on up to 4 pages
• Creation of high-quality website content for 2 pages (250 words each)
• Publishing of 2 editorial and guest blog posts with social media promotion
• Featured placement in a magazine or news outlet
• Q&A posting to enhance credibility FAQ page content
• Setup and configuration of Google Analytics account, including spam filtering and IP blocking
• Creation and setup of Google Search Console account, with correction of 404 errors and 301 redirects on up to 10 pages
• Repair of broken links on up to 10 pages
• Setup and configuration of Bing Webmasters account
• Creation and upload of user-friendly HTML sitemap
• Submission of XML sitemaps to Google and Bing
• Listing on Bing, Apple Maps, and Facebook Local
• Establishment of second-tier local and industry-specific citations
• Audit and cleanup of local citations
• Social media promotion for 2 URLs on 5 sites
• Creation and distribution of promotional video on 5 sites
• Development of business presentation on 5 sites
• Establishment of social network citations
• Setup of local and social community presence
• Distribution of coupons (if provided) to up to 2 platforms

Month 3 Activities

• Enhance your online presence with our optimization package, covering up to 4 pages of image, hyperlink, heading tag, and internal link refinement
• 1 Google My Business post and respond to 2 GMB questions
• Our image optimization services include GEO tagging for up to 10 images, as well as submitting 2 GEO-tagged photos to 5 different sites.

Ongoing Monthly Activities

• 2 editorial and guest blog posts
• 2 social media mentions
• 2 listings on authoritative business directories
• 4 secondary citations on local and industry-specific platforms
• Social media boost with two URLs promoted across five sites
• Round-the-clock access to all reports through our web-based portal
• Receive regular updates on your SEO progress, including weekly status reports and monthly performance reports